WiFi Dabba : The Bengluru Startup offers 100MB data just Rs 2 for 24 hours.
HIGHLIGHTS
● Wi-Fi Dabba is a Bengaluru based network of Wi-Fi hotspots
● Rates go from Rs. 2 for 100MB to Rs. 20 for 1GB
● It's started running pilot projects in Tier-III cities
Wifi Dabba, a 13-month old startup from Bengaluru, is working on creating a network of wifi dabbas that can provide super cheap, superfast internet at prices as low as Rs 2 for 100MB of data. Sounds too good to be true ? That’s the founder's plan to beat Jio to internet biggies at their own game.
What makes Wifi Dabba interesting ?
Wifi Dabbas interesting though, is that you can actually pay just Rs. 2 to get 100MB data - and use it all over the city for 24 hours.
The main difference is that we have redesigned the antennae, So a residential router, the range is something like 150 feet, while our range is 150 meters (a little over three times as much). And a residential router can handle maybe 10 to 15 connections, our hardware can support 100 without the quality of service going down.
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This means that you can walk up to the store, and hand over a Rs.2 coin, and get a token to take you online for 24 hours if you have a phone that supports Wi-Fi. and you can then seamlessly connect to Hotspots around the city, until your 100MB quota runs out. Wifi Dabba falls into the gap between wired broadband and wireless cellular Internet, which is a pretty interesting proposition.
As Shubhendu Sharma co-founder and COO of Wifi Dabba said -
"To get more and more people online, the price point is very critical. It's something from a case study that was done in the 90s by FMCGs, about sachet pricing. What they found was that the 100ml bottles were not selling, so they made these small Re. 1 sachets. You give small sachets, and you get people on the system. And we're hoping that once people start using they'll take the bigger packs also, but this pricing isn't going away.
The Dabbas actually cost the company around Rs. 4,000. the chip level design - but assembling the components ourselves,
If you look at commercial Wi-Fi hotspot infrastructure, there are providers from Cisco to Ruckus to others who are selling the hardware for around Rs. 30,000 or more,
We actually started off the whole thing by tinker with our Raspberry Pis, We never thought that so many people would be signing up for prepaid Wi-Fi when Jio was launching, but it turns out that there's a real need.
There is seamless connectivity in the background as long as your Wi-Fi is still on, just like you move from telecom tower A to tower B, And if your balance runs out, you can also buy a renewal online and extend."
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How to use WiFi Dabba -
The "Dabbas" are Hotspots that are distributed to small shops, like Bakeries, Tea shops, Chaiwallah and many more. They're broadcasting a Wifi signal, and you can buy a token at any of the shops,
The Wifi Dabba routers have a range of 180 feet and can support 200 customers concurrently. All a customer needs to do is buy a pre-paid paper token, connect to the wifi, and enter the token number on the homepage that pops up automatically to fire up the connection.
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What comes next for Wifi Dabba ?
At present, Wifi Dabba has over 400 locations in Bengaluru, with 25 to 30 activation per day, Sharma says. It's tracing around 4,000 sessions every day, with between 65 and 80 percent of these being returning users, he adds. The goal right now is to expand further, and there are a few different ways in which this is happening.
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